Best Practices: Candidate Questionnaires


We're so excited to partner with you on candidate surveys! We've compiled some of our learnings from previous work in this space. We hope this is helpful, and we would love to learn more about your experience, too. 

Our top three tips for successful surveys are to keep your questions short & sweet, follow up for responses, and let candidates know your survey presents a valuable opportunity to speak directly to their community. Read on for more detailed information. 

1. Make your questionnaire easily accessible to candidates 

We suggest using online platforms like Google, Typeform or Survey Monkey to create surveys and track candidate responses. 

  • We recommend sending surveys during peak response times, typically early in the morning or later in the evening, to capture more responses.

2. Keep it short (if you can)

Candidates get multiple questionnaires a day, so consider the survey questions you are using and the amount of time it will take to complete the questionnaire. 

  • Make sure every question is a gem–and designed to get you relevant information that will answer your biggest questions. 

3. Know who to contact

Candidates have busy schedules, so knowing who helps them stay organized is your best choice. We’ve found that direct messaging campaign Facebook pages is the most effective way to get responses. 

  • Try reaching out via email or phone to the campaign manager, communications director, or anyone who has the ability to pass along your survey. When in doubt, try to get in contact with the candidate directly. 

4. Keep track of responses

Not all candidates will fill out the form by your desired deadline - it’s ok to contact them to remind them to complete your survey. 

  • Remember to let the candidate know why your survey matters. If their survey responses have the potential to inform undecided voters, let them know.

5. Follow up with the candidate

Show them you’re grateful for the time they took to fill out your survey. Publish a report of your findings on your website or tell them how you’ve used their input to make positive changes.

6. Develop questions based on community feedback 

We’ve found that customers who develop questions based on feedback from the groups they’re trying to reach not only create questions that reflect their priorities, but also see more enthusiasm for their site across the board. 

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