Recruitment Engine User Data Dictionary

Collected for all users:

id: unique id that identifies the record

email: email address of the user

address: residential address that the user entered

created_at: date and time of the user's visit in UTC

Collected for users who select "I want to run"

phone: phone number entered by the user

first_name: first name entered by the user

last_name: last name entered by the user

position_id: BallotReady database id that identifies the position a user was looking at when they selected "I want to run." 

wants_to_run_for: position user enders in the free-form box

your_story: free form content from the user

custom_q_answers: contains the answers to each custom question included in the "I want to run" form, in the order they appear on the form.

UTM codes:

See article about setting up UTM codes on BallotReady sites. 

utm_source

utm_medium

utm_campaign

utm_content

utm_term